About us

CuddleCot and CuddleBlanket

Giving grieving families the gift of time

The CuddleCot and the CuddleBlanket give grieving families extra time to spend with their loved ones without having to worry about cooling the whole room.


Our parent company designs and manufactures flexible mortuary solutions for the storage and cooling of the deceased.

We assist hospitals, funeral directors, hospices, governments, charities and families in the design and deployment of both temporary and permanent mortuary systems.

This way, families can have more precious time to say goodbye.


We provide Face-to-Face Study DaysCascade Product Training and Face-to-Face Group Product Training to health professionals.

Face-toFace Study days can be structured to suit different workplaces including maternity, gynaecology, paediatrics and hospices.

See more on our Training page or email: info@cuddlecot.com

CuddleCot cooling cot with cooling unit and Moses basket
CuddleCot Unit Equipment

Our Values

SUPPORT – Focused on transforming the standards of care for the deceased across the world. We provide support for families, health care and death care professionals by offering the best solutions.

TRUST – We protect and build on our reputation to be reliable, good, and honest; offering trusted expertise, educational support and solutions.

CARE – We give our utmost attention and thought to everything we do and say. Our brand and customers are precious.

PASSION – Our intense emotional connection drives compelling action that makes a difference.

EXCELLENCE – We are unrelenting in our mission.

EQUALITY – We ensure that every individual has an equal opportunity to make the most of their lives and talent.

Meet the Team

Kevin Crute of CuddleCot

Kevin Crute (He/Him) – Managing Director

Kevin has extensive executive-level leadership experience in non-profit and commercial organisations across retail, pharmacy, healthcare, and the funeral profession. During his career at Boots the Chemist Kevin led teams across several functions including Retail and Pharmacy Trading, Operations and Property. Kevin felt compelled to join the funeral profession after the death of his mother where the customer experience received from the funeral director fell far short of expectations.

Kevin led the 4th largest funeral provider in the UK where he was passionate about improving the standards of service and care by successfully introducing many transformational initiatives including being the first funeral organisation in the UK to purchase CuddleCots placing 10 CuddleCots across the estate to offer better support to families experiencing baby loss.

The vision for CuddleCot is therefore very close to Kevin’s heart… trusted experts and educators providing solutions and support that offer the highest standards of care for deceased adults and babies across the world.

Steve Huggins of CuddleCot

Steve Huggins (He/Him) – Commercial Director

Steve brings a wealth of experience across various fields including PPE, CBRN, large-scale decontamination, mass fatality, capacity issues and solutions. Steve is very customer-focused and has been key to driving growth both within the UK and with overseas customers.

He was also one half of the team behind the concept and design of the CuddleCot and feels very passionately that every family should have the choice of spending time with their baby when they have died.

Speaking with families who have used the CuddleCot and hearing their stories and sharing these with the team makes him very proud that CuddleCot have helped in some small way.

Mark Rose of CuddleCot

Mark Rose (He/Him) – Technical Sales Manager

Mark’s passion for all things automotive led him to a 27-year career in the motor trade where he benefited from wide-ranging experience especially within aftersales. Mark is part of the original start-up team that began CuddleCot’s journey to where it is now.

Mark has brought his experience to assist with the development of many of our products, building a great aftersales offering as well as operational duties. He’s particularly proud of CuddleCot’s servicing with an expanding team supported by our driven admin and logistics colleagues. He strives to instil in his team a can-do approach and personal touch in all our interactions.

His motivation is the feedback and stories from families, charities and health professionals that our products have helped in some small way at the worst of times.

Steph Wild of CuddleCot

Steph Wild (She/Her) – Bereavement Consultant & Relationship Manager

Steph joined the CuddleCot team in October 2022. She has a wealth of knowledge and experience in health care and specifically in bereavement.

Steph’s focus is to enhance the service we provide by providing a seamless and supportive environment throughout from order, delivery, and use of the CuddleCot.

She works alongside health professionals, charities, non-profits, and families.

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Rachael Burn (She/Her) – Marketing Communications Manager

Heading up CuddleCot’s marketing department, Rachael is responsible for developing and overseeing brand and communication strategies. She supports the wider team by overseeing the design and marketing activities, and co-ordinating marketing campaigns which can include anything from social media to direct mail, exhibitions to branded give-aways. 

She brings a wealth of experience having worked in the industry for more than a decade across seven different markets, both agency and client-side, in design, illustration and marketing. Her true passions lie with creating work which communicates effectively, is aesthetically pleasing and with purpose.

Sharing the stories of bereaved families and the impact the CuddleCot has had in their family is truly very special. Their stories are essential as we raise awareness and improve education around baby and child loss. 

Will Charles of CuddleCot

Will Charles (He/Him) – Customer Service Advisor

Will has previous employment in person-centred roles including adult social care and the probation service. His experience in these roles enables him to ensure that the customers are listened to and that all needs and requests are met quickly and efficiently.

Will delivers training on both CuddleCot and CuddleBlanket and enjoys meeting the end users of our products and ensuring that they are able to correctly use our products and give families the gift of time. Will's passion for the work we do can be seen in his training which can be provided around the UK or via our monthly CuddleCot Clinic available online worldwide.

Ryan Jones of CuddleCot

Ryan Jones (He/Him) – Finance Officer

Ryan provides financial support for the company and plays a key role in the planning of our budget and projections for our financial year.

His role works alongside every member of our team and he needs to understand how the company operates to support his role and ability to plan.

Ryan is passionate about working within a small business as he can directly see the large impact we are able to have.

CuddleCot SubMark CYAN

Laura Ghita (She/Her) – Administrator

Laura is a customer-oriented person, and after several years of retail and public sector experience, she learned to build a positive rapport with the team and the customers. She has a passion for delivering the best support to her team. With her growing managerial experience, she has learned to mentor and support the team empathetically.

Ben Jones of CuddleCot

Ben Jones (He/Him) – Service Technician

Ben joined the Flexmort team in May 2021 and he is responsible for the servicing and repairs of the CuddleBlanket and CuddleCot.

He’s very customer focused and is passionate about the work he does.

Simon Riese of CuddleCot

Simon Riese (He/Him) – Logistics Coordinator

Simon brings with him a wealth of knowledge in the exporting and importing of goods, both internationally and nationally. He is responsible for the organisation required to dispatch of all our products leaving the UK warehouse. He also ensures that all packages, parcels and pallets that leave CuddleCot are prepared carefully to ensure they reach their end destination in perfect condition.

Simon is aware of just how important his role is, knowing that often the devices we send will be used by families and ensure they can have more time with their baby or child. His role is vital in ensuring that everything required is received safely and enables families to have the gift of time.

Sam Golder

Sam Golder (He/Him) – Service Technician & Driver

Sam has a range of experience from working in technical roles in the private sector and logistics coordination within the NHS.

Sam’s role combines the driving and delivery of some of our larger products and pallets within the UK and supporting the service team.

Within the service role Sam is able to ensure that the team can accomodate any increased demands and ensure CuddleCots and CuddleBlankets are returned in a timely manner. This ensure that families are continually able to be offered the gift of time.

Brian Wilkinson of CuddleCot

Brian Wilkinson (He/Him) – Service Technician & Driver

Brian has an extensive history working as a driver and latterly as a porter within the NHS. His knowledge of the UK roads enables him to be able to deliver our larger orders and ensure that they reach their intended destination in perfect condition.

Brian provides most of his service support to hospitals and funeral providers using the Flexmort AirCool.

Mobile and versatile mortuary cooling

Our parent company's mortuary systems have revolutionised mobile body cooling allowing the deceased to be cooled with dignity and without the need for large traditional mortuary refrigerators.

In 2016, we won the prestigious "Queen's Award for Enterprise Innovation" and in 2015, the "Excellence in Innovation Award" at the Birmingham Chambers of Commerce.

We also won the 2013 "Big Ideas Business Award" at The University of Warwick for innovation.

Donation of CuddleCot cooling cot with carry case and Moses basket

How we can support you

Grief Support

Our online Grief Support chat is now available online.


Find a range of enhanced service, warranty and repair options.


Find help and support manuals and videos.


The only clinical-based baby loss training in the UK


Find answers to the most frequently asked questions about CuddleCot and CuddleBlanket.

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