About us

Giving grieving families the gift of time

CuddleCot and the CuddleBlanket, provide grieving families an opportunity to spend time with their loved ones without having to cool the whole room.

Our parent company designs and manufactures flexible mortuary solutions for the storage and cooling of the deceased.

We assist hospitals, funeral directors, hospices, governments, charities and families in the design and deployment of both temporary and permanent mortuary systems.

CuddleCot cooling cot with cooling unit and Moses basket

Our Values

SUPPORT – Focused on transforming the standards of care for the deceased across the world. We provide support for families, health care and death care professionals by offering the best solutions.

TRUST – We protect and build on our reputation to be reliable, good, and honest; offering trusted expertise, educational support and solutions.

CARE – We give our utmost attention and thought to everything we do and say. Our brand and customers are precious.

PASSION – Our intense emotional connection drives compelling action that makes a difference.

EXCELLENCE – We are unrelenting in our mission.

EQUALITY – We ensure that every individual has an equal opportunity to make the most of their lives and talent.

Meet the Team

Kevin Crute

Kevin Crute


Kevin joined the CuddleCot team in November 2021 and has extensive executive-level leadership experience in non-profit and commercial organisations across retail, pharmacy, healthcare and the funeral profession.

Steve Huggins

Steve Huggins


Steve brings a wealth of experience across various fields including PPE, CBRN, large-scale decontamination, mass fatality, capacity issues and solutions. Steve is very customer-focused and has been key to driving growth both within the UK and with overseas customers. He was also one half of the team behind the concept and design of the CuddleCot and feels very passionately that every family should have the choice of spending time with their baby who has died.

Mark Rose

Mark Rose


Mark's passion for cars led him to spend 27 years in the motor trade where he picked up a wealth of experience. Mark has been involved in developing the CuddleCot products, as well as providing excellent service support to customers.

Ryan Jones

Ryan Jones


Ryan joined the CuddleCot team in January 2020. Ryan graduated from The University of the West of England where he spent 4 years studying Accounting and Finance.

Becky Cole

Becky Cole


Becky joined the CuddleCot team in May 2021 to support the sales and accounting departments. Becky has many years of experience within the NHS environment.

Will Charles

William Charles


William joined the CuddleCot team in February 2022. He has extensive experience in person-centred roles including Adult Support Work and as a Probation Officer. William has a vast knowledge of CuddleCot and CuddleBlanket and regularly delivers training on them.

Simon Riese

Simon Riese


Simon joined the CuddleCot team in summer of 2017, bringing with him a wealth of knowledge in the exporting and importing of goods, both internationally and nationally.

Ben Jones

Ben Jones


Ben joined the CuddleCot team in June 2021. Ben is responsible for the servicing of CuddleBlanket and CuddleCot, along with the delivery, collection and installation of AirCool.

Brian Wilkinson

Brian Wilkinson


Brian joined the CuddleCot team in February 2022. He has professional driving experience as well as technical roles within the private sector and NHS.

Steph Wild – Bereavement Consultant and Relationship Manager

Steph Wild


Steph joined the CuddleCot team in October 2022. She has a wealth of knowledge and experience in health care and specifically in bereavement. Steph’s focus is to enhance the service we provide by providing a seamless and supportive environment throughout from order, delivery, and use of the CuddleCot. She will work alongside health professionals, charities, non-profits, and families.

Simon Rothwell

Simon Rothwell


Simon created the company in 2010. Simon has a background in PPE and CBRN, particularly in the decontamination shower system as well as emergency shelter and structure area.

Mobile and versatile mortuary cooling

Our parent company's mortuary systems have revolutionised mobile body cooling allowing the deceased to be cooled with dignity and without the need for large traditional mortuary refrigerators.

In 2016, we won the prestigious "Queen's Award for Enterprise Innovation" and in 2015, the "Excellence in Innovation Award" at the Birmingham Chambers of Commerce. We also won the 2013 "Big Ideas Business Award" at The University of Warwick for innovation.

Donation of CuddleCot cooling cot with carry case and Moses basket

How we can support you

Grief Support

Our online Grief Support chat is now available online.


Find a range of enhanced service, warranty and repair options.


Find setting up and troubleshooting manuals and videos.


The only clinical-based baby loss training in the UK


Find answers to the most frequently asked questions about CuddleCot and CuddleBlanket.

Costa del Sol hospital becomes first in province to introduce CuddleCot for bereaved parents

Costa del Sol hospital becomes first in province to introduce CuddleCot for bereaved parents

The Costa del Sol Hospital in Marbella has become the first in Malaga province to receive the donation of a ...
Preston dad's heartbreaking social media post raises £33000 for CuddleCot following baby daughter's death

Preston dad raises £33,000 for CuddleCots following baby daughter’s death

It appears to be a joyful family scene, as two siblings play under the hospital bed while their mother tenderly ...
Cuddlecot donation for better baby loss support in Preston

Cuddlecot donation for better baby loss support in Preston

Parents suffering baby loss will now have time to make memories before saying their final goodbye thanks to the gift ...
CuddleCot Logo


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